UP SAMASA in the Age of Social Media and Digital Activism

 


UP SAMASA
has a rich and colorful history rooted in advocacy, activism, and the protection of student rights and welfare. The group is known for its active involvement and advocacy in various social, political, and educational issues both within the university and in the broader Filipino society.

In recent years, the rise of social media and digital platforms has transformed the landscape of activism in the Philippines and around the world. These tools have allowed activists to reach wider audiences, organize protests faster and more efficiently, and amplify their voices in ways that were not possible before.

Digital activism has played a crucial role in mobilizing support for various causes, from disaster relief efforts to political campaigns. It has also provided a space for marginalized groups to share their stories and connect with global movements, further strengthening the ties between local and international activists.

However, the digital realm also presents challenges, including the spread of disinformation, online harassment, and government surveillance. Activists must navigate these risks while leveraging the power of technology to advance their causes.

UP SAMASA leverages digital activism to continue its long-standing tradition of student advocacy, adapting to modern tools and technologies to engage with and mobilize the university community and the general public.

In the digital age, the organization kept itself abreast with the time and utilized platforms like Facebook, and YouTube (Samasa Alumni - YouTube) to spread awareness about issues affecting students and the broader Filipino community. This can include campaigns on tuition fee increases, academic freedom, human rights, and other social justice causes, among others.

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